Copy that connects

Every business has a story to tell. That’s what I’m here for.

Your copy is your storytelling vehicle. Done right, it aligns your content with your brand’s goals.

From web pages to blogs, marketing materials, whitepapers, ebooks, email campaigns, and everything in between, your words can be your secret weapon.

Let’s write the copy that tells your story...

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About the Founder

Amy Roach

Playing with words is my favorite thing to do! I am an award-winning communications pro, copy whiz, and business journalist/magazine editor with more than two decades of experience. I use the power of words to deliver my clients’ ideas — on-brand, on-message, and on-deadline.

About Amy >

What my clients say…

  • {Healthcare}

    ”Amy is a joy to work with and I consider her a valuable member of my team. She takes the time to understand what we need to accomplish with each piece of content, is very thoughtful, and delivers a quality product on time.”

    —Michael Gelormino

    Director of Communications, White Plains Hospital

  • {Tech}

    “We play in a niche B2B software space, and it never deterred Amy. She took the time to study up on our product and the market — and tackles our stories and case studies with aplomb every time. She consistently delivers high-quality content — and she's an absolute pleasure to work with!”

    —Philip Garrity

    Product Marketing Manager, Refined Software

  • {Higher Education}

    “Amy has been vital to our efforts to create a more engaging presence on the web. She strategized with us at each step, from thinking through the user experience to developing concise, impactful copy. She consistently delivers quality writing on time and on point.”

    —Cara Cea

    Assistant Vice President for Communications and Marketing, Manhattanville College

  • {Real Estate}

    “Amy expertly handles a variety of copywriting needs for our real estate company, from targeted marketing campaigns to agent biographies to blogs exploring significant properties and lifestyle trends. She is responsive, flexible and reliable, and a talented asset for our team.”

    —Andrew W.

    Vice President, Public Relations and Communications

  • {Product Marketing}

    “Amy is not only a great storyteller, she is a marvelous collaborator and fun to work with. When developing relevant messaging for clients, she uses her extensive business experience to condense complex ideas into simple, compelling statements. The process is always fun because of Amy’s humor and upbeat attitude.”

    —Suzy Meriwether

    Product Marketing & Messaging Specialist

  • {PR/Communications}

    “Amy is definitely our ‘secret weapon’ when it comes to content creation for our clients. She has helped us with several of our retail technology clients and it has been a delightful experience! The clients not only value her work, but they love working with her, too. Our team can always count on Amy to get the job done on time and with the level of excellence that our clients expect.”

    —Catherine Seeds

    President, Ketner Group Communications

  • {Logistics/Supply Chain}

    “As an editor for nearly 40 years, I have worked with a great many writers during that time. I rank Amy among the best. She is talented, easy to work with, professional, communicative, and never misses a deadline. Whether I need a feature article, commentary piece, or whitepaper, Amy is the first writer I call.”

    —Felecia Stratton

    Editor, Inbound Logistics

Recent Work

  • Web Copy

    Ongoing updates to refine Manhattanville College’s web copy so it better conveys the school’s mission and holds greater appeal to prospective students.

  • eBook

    The essential guide to Digital Experience Composition, an emerging tech for orchestrating composability in digital-experience creation. (Written for Uniform, in collaboration with Ketner Group Communications.)

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  • Blog (B2B)

    Refined used its migration to Atlassian cloud as a chance to reimagine its intranet—using its own market-leading site-building tools.

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  • Blog (consumer)

    Area buyers are embracing luxury condos for top-notch amenities and a maintenance-free lifestyle.

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  • Marketing Collateral

    Four-page explainer brochure written for a global data security and privacy firm.

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  • Case Study

    How the 6Connex customer success portal keeps virtual events running trouble-free.

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  • Whitepaper

    Using Digital Experience Composition to unleash composable architectures for building and managing digital experiences. (Written for Uniform in collaboration with Ketner Group Communications.)

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  • Luxury Real Estate Brochure

    Marketing collateral copy for a stunning $9.8 million home.

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  • Editorial

    An in-depth look at what goes into the high-stakes world of project logistics.

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